Later, as department store restaurants became more common, replica foods spread all throughout Japan, and the distinctively Japanese style and culture of restaurant fronts displaying a case of replica foods was born. This unique technology and culture, which developed in Japan, has been carried on by replica food creation technicians that possess advanced skills and know-how, and it is attracting attention from all over the world.
The Iwasaki Group was founded by Takizo Iwasaki, He developed his unique production method after a series of trial-and-error in attempting to commercialize replica foods, and he founded the company in Osaka in 1932. He was the first person in Japan to succeed at commercializing replica foods.
Iwasaki Be-I, which marks its 86th anniversary this yeear, is the leading company in the field of replica foods with the highest market share in the industry.
In addition to replica foods, we at Iwasaki Be-I also engage in planning and creation of a wide variety of sale promotion rools, including menu books.
As sales promotion professionals, we have been aiding sales promotion activities in the restaurant industry from many years.